Lead generation is the very first step in the online sales process. You want to generate as many qualified leads as you can handle. Once you have the qualified leads, you can nurture the leads by building a relationship with your prospects and drive them towards buying your products and services.
The times have changed since the early days of online marketing and generating leads is not that easy anymore. You have to be very strategic about where you invest your time and money in order to get the best results.
Here are the 10 Lead Generation Strategies for 2019
1. Video Marketing
Videos marketing is one of the best lead generation strategies in 2019. You can create training videos, webinars, sales videos and review videos to generate more leads for your business. Video is more intimate, more engaging and appeals to a wider audience.
You have to clarify your message and value proposition as clear as possible on your website. Attracting the right audience to your website and delivering value a specific niche is more helpful than being a generalist.
Blogging has been one of the most important parts of online marketing since the beginning and it is still one of the most important strategies to succeed in 2019.
4. Content Distribution
With more and more websites crowding the market, it is very important to spend substantial time and money on distributing your content.
5. Guest Posting
There are a lot of popular publications out there that are looking for writers with relevant content. Consider contacting those publications and write for them.
Educating your target audience on the topic of their interest using webinars can be really effective and can establish you as an expert in your market niche.
7. Digital Ads
You can buy pay-per-click (PPC) ads on Facebook and Google to drive people to your landing pages and generate leads.
8. Local Networking Events
Look for networking events in your area and attend the once where your target audience is going to. Face-to-face networking can greatly help you generate quality leads.
9. Public Speaking
If you are comfortable doing it, go out and speak at events. Events are always looking for someone who is experts in her field.
10. Cold Calling/Email
It might sound old, but cold calling and cold emails still work if done right.