Landing Page Design is both art and science. If you are driving traffic to your website, paid or organic, it is important to optimize the conversion. Your landing page should have a high conversion rate
Most websites are not set up to convert. They are just like the company or product brochures. Your landing page should have only one goal and it is to engage the website visitors and convert them to leads.
Follow these 21 proven tips to design high converting landing pages
1. Only use one offer per landing page
Having multiple offers on your landing page can severely affect the conversion on your page.
The number one rule of a good landing page design is that every landing page should only have one offer. There should be no navigation and nowhere else to go but to convert.
These landing page building platforms have perfected their landing page designs by using the data from their existing customers
Their customers drive millions of visitors to their platforms every month and they use that data to design their pre-built and ready-to-use landing page templates.
3. Have an amazing and unique value proposition
Don’t just ask people to sign up for your newsletter, but offer them some value upfront. The value you offer on your landing pages in exchange for their email addresses should give them instant wins and should make your brand remarkable.
They should consider your platform as a reliable source of information. Give free guides, checklists, and courses that are really high value.
In the above example, LeadPages has used a very unique value proposition. It is result oriented and should resonate with most online marketers who are visiting their website.
4. Keep it simple
Remove the fluff. Start by removing extra form fields. You only need their first name and email address to get started. You can collect more information as we you go.
Remove the copy that repeats the same things again-and-again on the landing page. Use a language that most people can understand and write in plain and simple English (or the language of your choice).
5. Showcase your reputation
Show social proof. Show Testimonials, Video-testimonials, case studies, etc.
People want to buy from someone who they can trust. And showing people that they can trust you and showing them the proof of the results that you are able to generate for others goes a long way.
6. Use video
Add a video to your landing page explaining what people will get when they buy from you (1-3 min. Answer objections, describe things in logical order). Test different videos
With the proliferation of powerful mobile devices and a high-speed internet connection, delivering video to your target audience has become really easy and affordable.
Think the power of television in the pre-internet era. You have it on your fingertips now. Record a video with your cell phone and post it on your landing page.
7. Arouse curiosity
Don’t tell people exactly what tools or techniques you will be using but tell them about the results that they will be getting. Maintaining some level of mystery will engage your audience and will make them want more of what yo ar offering.
8. Use non-stocky images
Make sure that the images look real and authentic. Smiling people in a picture is a good image. Generally, happy people in images that you use on your landing pages result in higher conversion rates.
9. Use relevant images
The images should add value to the sales process. The use of images can produce powerful emotional appeal when it is done right.
It is very important that the images you use on your landing pages are relevant and they should make it easier for you to make your point and sell your products or services.
10. Make the CTA easily accessible
Spread the call-to-actions (CTAs) throughout the landing page. On the top, in the middle and on the bottom.
You don’t want to overdo it but assuming you are writing a long form sales pitch on your landing page, spreading the CTAs throughout the page is a good idea.
11. Have a compelling call-to-action (CTA)
Use action words in the CTAs. The CTAs should encourage people to take the next step in the process. For you this means the leads moving on to the next stage of the sales funnel.
12. Create an audience list for re-targeting
Make sure to exclude the people who have already converted. Retargeting (also known as remarketing) is one of the most underutilized marketing tools. When used right, it can result in a high conversion rate and produce higher ROI for the online ad spend.
13. Match the ad copy to the landing page headline
Ideally, the same headline should be used in the ad and on the landing page.
14. Compare your landing page to your competitor’s landing page
Make sure that your landing page stands out. You don’t want to copy the landing page exactly but you should compare your landing pages with your
15. Make sure that your landing page is optimized for mobile
80% + visitors will be using their smartphones to access your landing pages. Make sure to test your landing pages on different devices, screen resolutions,
16. Use countdown clocks
This will create a sense of urgency and will result in higher conversion rates. Playing hard-to-get works both in the dating world and the online marketing world.
17. Use exit intent Pop-ups
Some people say they are annoying but if done right they can produce great results.
You don’t want to show random opt-ins on your popups, but the pop-ups should be relevant to the content the user is reading and it should offer additional value to the content that they are reading on the landing page.
18. Implement $1 trials
Use this as a down-sell through email. You don’t want all your landing page visitors to see the $1 trial offer, but sending people an email after they have left the shopping cart/check-out page, will result in a
19. Make your webpage more personalized (Use Geo-location)
This works really well for the local businesses or for the companies that have their services available in multiple locations.
Landing page design for local businesses is another interesting topic but it is beyond the scope of this blog. Geo-location based content display can help a ton in connecting with
20. Implement re-marketing (on Youtube, Facebook, Google, etc.)
As explained earlier, remarketing is one of the most overlooked marketing tools and must be used on all your landing pages.
21. Use interactive content
Such as quizzes or wheel-of-fortune. Interactive content is more engaging and more engagement results in higher conversion as well.
Full disclosure. This post contains affiliate links. We may receive a commission for purchases made through these links. However, we try our best to keep things fair and balanced, in order to help you make the best decision for your business. If you have any questions related to Landing Pages, comment below and let us know.