You might have heard this before you should own your audience. What this means is that you should have your own way of contacting your audience. Ideally, you should focus on email list building and you should be able to connect with your audience through email or phone.
You should not depend 100% on search engines or social media platforms for lead generation. For example, if you are relying on Google to send you organic traffic, you should think again about the possible effects of a change in their algorithm. The same is true for Facebook, Instagram, YouTube, and other social platforms as well. They can change their algorithms overnight and you might lose all the traffic overnight.
Ideally, you should build your own email list, serve your audience well and give them value so they keep coming back to you for more information and advice. Some of the people in your audience will become your customers and you don’t have to depend on any other platform to run your business.
When it comes down to building an email list from your website or blog, implementing opt-in forms offering something for free (also called lead magnets) is the way to go.
Here are the 6 proven tips for email list building from your website using opt-in forms
1. Use micro commitment technique
Your visitors may not be ready to give you their email addresses right away but they might be interested. In that case, you can use 2-step opt-in forms. Where you can show the visitors an opt-in form and ask for a micro-commitment before giving their email addresses. For example, you can give them a question and have them click on “Yes” or “No” buttons. And based on their response, you can show them relevant opt-in form and call-to-action.
2. Your opt-in forms should be irresistible
Make sure that you highlight tangible benefits on your opt-in form and tell people exactly what they will get by opting in. Prominently highlight the key benefits. You should always give people something in exchange for their email address. For example, an eBook or a list of resources that only you, an expert on the topic, can offer.
3. Your opt-in forms should be very effective
You want to make sure that your opt-in form grabs your website visitor’s attention. Generally showing a lightbox (also called the pop-up) is effective. While you are trying to optimize this, you have to be careful that you do not scare away your website visitors by showing the lightbox.
The frequency of the lightbox display is also important. You should not show the opt-in forms every time someone visits to your website.
4. Use highly targeted opt-in forms
The opt-in offers should be laser focused and highly targeted. Every page on your website should not have a common opt-in form. You should put different opt-in forms on different pages based on the content of the page. Your goal is to increase the conversion rate from your opt-in forms. You want more people to give you their email addresses when they see the opt-in form.
5. Test your opt-in forms
Test different versions of the opt-in forms and track which one strikes a chord with your website visitors and converts at a higher rate. You can test different copy, different design, different placements, etc.
6. Treat your audience like royalty
Once someone has opted-in and they are reading your emails, you want to make sure that you treat them well. Do not show them the opt-in form if they have already opted-in to receive emails from you. You also want to give them as much free value as possible before you ask them to buy anything from you.
Here is a list of tools you can use for creating opt-in forms and list building
Full disclosure, this post contains affiliate links. We may receive a commission for purchases made through these links. However, we try our best to keep things fair and balanced, in order to help you make the best decision for your business. If you have any questions related to list building, comment below and let us know.