Email Marketing is one of the most cost-effective ways of marketing to a B2B audience. According to a leading email marketing solution Campaign Monitor, every $1 spent on email marketing resulted in a $44 return.
Building your own email list is very important in order to succeed with email marketing. Because people don’t want to be spammed and they don’t want to receive unsolicited emails. However at the same time more than 86% of professionals prefer receiving emails from the sources they trust. This is also known as Permission Marketing.
And that’s why the right way to do use email marketing for your business is to start with building a marketing and sales funnel and then use lead magnets (offering something for free, example – ebook etc.) to build an email list.
Once you have built a list, you can start sending them periodic emails with valuable content. The content can be a blog post, a training video, a tips and tricks video or anything that brings value to the email receiver. After proving to your list that you are an expert on the subject matter you are talking about and you are an authority in your field, you can pitch then your products and services.
Depending on what type of business you are in and what stage of the sales funnel someone is, you can send different types of email campaigns.
There are several marketing automation software available in the market that can help you run email campaigns at scale. The marketing and sales intelligence built into the software also helps in personalizing and timing the messages for the highest conversion.
Here is a list of marketing automation tools you can consider for your email marketing:
There are slight differences in all the above-mentioned platforms and they are also geared toward different types of audiences. Depending on your business and marketing and sales funnel, you can choose one or the other. You can also choose to use multiple platforms and connect them together to achieve your business objectives. There are several other software platforms in the market as well. I will add the one that I find most useful as I go.
Full disclosure, this post contains affiliate links. We may receive a commission for purchases made through these links. However, we try our best to keep things fair and balanced, in order to help you make the best decision for your business. If you have any questions related to Email Marketing, comment below and let us know.