There are several pro marketers out there who would say that you should own your audience but I would go one step further and say that You Should Own Your Marketing Automation Stack as well.
You do not want to depend on a third party platform to control your destiny. Your websites and sales funnels should be your own and you should have the freedom to chose from the thousands of awesome automation solutions available in the market
Benefits of Hosting Your Own Marketing Automation Stack
- You control the platform and so you control your data as well
- You are free to use whichever tool or plugin works best for your use case
- You can scale very quickly and you don’t have to dig a hole in your pocket when the number of subscribers go up
- You can chose your email service providers and you don’t have to worry about a platform banning you from sending emails to your audience.
The Case For All-in-One Marketing Automation Platforms
If you have a product, a service or an event that you want to promote right away and you don’t have the time and patience to figure things out on your own or if you are not that tech savvy and you don’t even understand what a WordPress Plugin is then you should probably think twice before setting up your own marketing automation stack.
Full disclosure, this post contains affiliate links. We may receive a commission for purchases made through these links. However, we try our best to keep things fair and balanced, in order to help you make the best decision for your business. If you have any questions related to building your own Marketing Stack, comment below and let us know.